Global South is the most rapidly growing region in the world
The economy of the Global South countries grow much faster than the rest of the world. Some countries demonstrate up to 10% GDP growth every year.
Competition is low
Global South Markets are still very far from being saturated. There are many free market niches.
Little government regulation
In many Global South countries the government regulations are very light. There are many businesses where the regulations are practically, non-existent.
Cheap workforce
Considering that in many countries of the Global South 70% of the population is employed in the informal sector, and the unemployment rate is averaging 20%-30%, the cost of labor remains very low.
Why Global South Research?
15
72
67
What do we offer?
We are doing market research projects across Africa, Middle East, South Asia and Latin America
We help companies to create their market launch strategy by doing the market sizing and competitive landscape exploration
We will identify unmet needs and help creating new products and services for Global South consumers
We are doing the marketing mix evaluation studies to identify the right mix of product/price/communication, etc.
We evaluate communication materials and help customizing them to the local cultures
We are doing shopper studies to help you create the most effective retail strategy
We will help you to answer
Sergey Sheykhetov, PhD
Since 2011 our company helps businesses to research the Global South markets
Contact us to ask for a free consultation
+254 716 123 883 (tel, whatsapp, telegram)